Trade show magic – To Promote and Sell your Business
I have been booked to perform as a trade show magician a number of times. These jobs require a considerable amount of preparation and the hours can be long but I have found them very rewarding.
Most companies do not consider the option of using magic to advertise or promote their company which is a shame because when done correctly it can create a unique and powerful message.
I have represented a number of companies performing trade show magic, particularly at Birmingham NEC. MY first trade show was at this very venue many years ago for a company that sold dentistry products. We created a number of magic tricks revolving around items on their shelves. Torn and restored dental floss comes to mind.
Once we put our minds to it we realised that just about any object can be used to create magic which is engaging with an audience. To alter an item and then give it away creates a very special memory which means that the prospect is far more likely to keep it than a normal giveaway.
Trade show magicians are very popular in the United States but certainly underused in this country. Although close up magic does work well in these situations, if you give your magician a platform on which to stand a large crowd can be created all eager to see and learn about your product.
Here is a really good example of a conversation piece created by taking a classic magic trick and giving it a modern twist. As you can see from the video the impact it has on the public is quite profound. It is well worth considering something to boost your conversion rate.