I have seen some great entertainment for corporate events! Having attended a lot of corporate events as a professional close up magician, I am amazing at the quality of entertainment. Some of the world’s most successful professionals appear in the corporate market. How do you decide what will be the correct entertainment for corporate events in your niche?
As a corporate magician>, I am often employed to work the tables during the banquet. This is a standard form of entertainment at corporate events, which proves very popular. At the larger affairs, magicians often perform between courses or at the end of the meal.
I once saw a member of Cirque Du Soleil flown over from the states for a ten-minute spot during an expensive corporate banquet. Top charting bands also provide amazing entertainment for corporate events.
While working I have watched some of Britain’s top comedians perform after the meal with varying amounts of success. The larger corporate events with thirty plus tables can be difficult to negotiate particularly if you go on late in the evening.
To provide memorable entertainment for corporate events the artist does have to have some form of instant recognition. At these large affairs where the attention span of the audience is limited, you need some sort of hook. This does not have to be celebrity status, although that helps. It can be recognition in the Industry.
This was brought home to me when I was performing at The Great Room, Grosvenor House, London. The event was an award ceremony for the food and drinks industry. The first half of the evening had been hosted by a celebrity chef, who had held the attention of the guests and commanded great respect.
As the night went on and the award ceremony grew nearer guest became more dispersed. I had finished work so I stood on the balcony waiting. I wondered who they had chosen to headline as their entertainment at this corporate event. It turned out to be a comedian, reasonably well known to me. In fact, I had met him a couple of times. However, no one was unlikely to have recognised him.
He launched into what was supposed to be a thirty-minute set but it didn’t hold the audience well. There were a number of factors but most importantly he seemed out of place. His material had no real relevance and was not suited to the room. Coupled with the fact that it was late and the audience was tired.
After fifteen minutes he cut to the chase and the awards began, at which point things improved and the night ended well.
Good entertainment for corporate events must be relevant or the artist should be well known. For smaller events the performer just needs to be good, such artists are hard to find and need careful thought.
The question is quite a simple one. Who would your delegates like to see? Who would they be inspired by? Who could relate to them? If you can answer these questions right our audience and your artist will have an enjoyable evening.